Plum Crazy

ALCS MVP - Hideki Matsui.

You could make a case for Gary Sheffield too, but I think Matsui's hits have been bigger. He's scored first in two of the three games.

UPDATE: Okay, I misspoke. Matsui technically did not score first. He drove in the first RBI in game 1 (driving home Sheffield, so Sheffield scored first) and the second RBI in game 3 (A-Rod had the first RBI of game 3). Still. He has more RBIs than Sheffield, so I still hold that his hits have been bigger than Sheffield's.