Oh, That's What It's Called
Apple answers the question, what do people who are addicted to the internet have - an iLife.
I do love the Apple marketers. They really know how to target their market. They assuage the fears of the freaky Mac cultists (one of which I am now destined to become after seeing this). See, now when people tell them "Get a life," they can respond with "I already have one (even if Steve Jobs gave it to me)."
Comments
As my husband notes, it's a great way to get people to pay $50 for what they were formerly getting for free. And of course it all only works with OSX (and he still has OS 9)...
Posted by: Elayne Riggs | January 8, 2003 04:32 PM
If anyone cares, one of the meetings I had to go to this week was with the Apple marketing guy. The line now is that all those productivity things don't really matter because in five years you'll do everything by voice-recognition. Of course, I heard the same thing fifteen years ago, but whatever.
Posted by: Mac Thomason | January 8, 2003 04:54 PM
Of course, since they no longer matter, they now want you to pay for them. Sounds like a marketer to me!
Posted by: Lesley | January 8, 2003 05:21 PM